The title of the “World’s Strongest Woman” has been revoked from Jammie Booker, 28, following the emergence of explicit images from her past as a trans woman adult film star. Just days after winning the prestigious bodybuilding competition, Booker was disqualified on October 3, 2023, when these photos surfaced online, prompting a reassessment of her eligibility under current competition rules.
The controversy surrounding Booker’s title stems from evolving regulations in strongwoman competitions, which now often require competitors to participate based on the sex they were assigned at birth. This shift has led to heated debates within the sporting community about the inclusion of transgender athletes. Following her disqualification, the title was awarded to British competitor Andrea Thompson, who expressed her concerns about the situation, stating, “Very explicit pictures and videos of this person, which then obviously put her gender into question,” in an interview with the Daily Mail.
Booker had recently gained attention for her achievements in strength sports, but her past as an adult film star quickly overshadowed her athletic accomplishments. The images that circulated online revealed her previous identity as “Jammie Jay,” with one particularly notable photo depicting her in bright red lipstick while posing provocatively. According to reports, her adult profile on the Internet Adult Film Database indicated she had received nominations at the Trans Erotica Awards in both 2020 and 2022.
While the timing of the photos’ release was significant, it remains unclear when Booker transitioned. She has not yet publicly addressed the controversy surrounding her past or her gender identity since the incident unfolded.
The discourse around transgender participation in sports is complex, particularly in the UK. Various governing bodies have adopted differing policies regarding trans women competing in female categories. For instance, organizations such as UK Athletics, British Cycling, and World Rugby have implemented bans, while others, like the English Football Association, permit participation under certain conditions, including testosterone suppression.
This ongoing evolution in sports regulations was further complicated by a controversial ruling from the UK Supreme Court in April 2025, which clarified the legal interpretation of “sex” under the Equality Act 2010. This decision is expected to significantly impact future policies for sports organizations as they navigate the balance between inclusion and fairness.
Advocates for the inclusion of transgender individuals in sports have voiced their support, emphasizing the need for a more inclusive environment. Notably, renowned football player Leah Williamson has publicly championed trans rights, asserting on social media in July 2025 that, “Trans women are women.”
As the situation continues to develop, the implications of these events extend beyond Booker’s personal journey, touching on broader issues of identity, inclusion, and fairness in competitive sports.
