Showlite, a leading full-service exhibition partner, has appointed Will Boyce as its new Senior Account Manager. This strategic move aims to enhance the company’s client services team amid its ongoing growth and expansion.
Bringing a wealth of experience from the exhibitions and live events sector, Boyce previously held significant positions at Freeman, Human Built, and Taylex Group. His expertise encompasses comprehensive event delivery, collaborating closely with event organisers, venue operators, and agencies to create impactful exhibitions, custom-built stands, and experiential activations.
Boyce’s Vision for Showlite
In his new role, Boyce will focus on planning and executing events across Showlite’s diverse portfolio. He aims to integrate his hands-on project management skills with a commitment to exceptional service and smooth onsite execution. “This industry gets under your skin,” Boyce remarked. “I stepped into sales for custom stand builds to broaden my skills. I quickly realised that I missed the buzz of being onsite and the achievement that comes when the shutter doors go up. Showlite is in an exciting phase of growth, and it felt like the right time to return and help shape the future.”
Boyce’s enthusiasm for live events and his established relationships within the industry will be crucial as Showlite seeks to enhance its service offerings to organisers and brands across the UK and Europe.
Leadership Support for Growth
Nick Lindwall, Managing Director of Showlite, expressed his excitement about Boyce joining the team. “We’re delighted to welcome Will into the Showlite team,” Lindwall stated. “He brings a strong operational mindset, a passion for live delivery, and a deep understanding of what organisers and exhibitors need. His experience, energy, and industry relationships will play an important role as we continue to strengthen our service offering.”
Boyce’s appointment underscores Showlite’s commitment to investing in talent and providing best-in-class support for organisers, agencies, and brands within the exhibitions and live events sector. As the company continues its upward trajectory, it aims to leverage Boyce’s skills to enhance its client relations and operational success.
