Holy Moly, the all-natural dip brand, has marked a significant milestone by becoming the UK’s No. 1 dips brand in terms of unit sales. The company celebrated this achievement alongside the success of its ambitious summer activation tour, which featured nationwide guacamole sampling. The brand has praised its event fulfilment partner, Gorilla3PL, for providing exceptional logistical support throughout the campaign.
The success of the summer tour was highlighted by Peter Oden, Managing Director at Holy Moly. He commended Gorilla3PL, stating, “Andy and the team have done a sterling job this summer. They have been super responsive and gone above and beyond to deliver a seamless season of events.” Gorilla3PL was tasked with managing the comprehensive logistics for this complex UK-wide activation, which included specialist warehousing, stock management, and time-sensitive, temperature-controlled deliveries of Holy Moly’s fresh products and promotional materials to various locations.
Logistical Excellence Ensures Campaign Success
Andy Gregorek, Founder and Managing Director of Gorilla3PL, expressed pride in the partnership with Holy Moly. He emphasized the importance of precision for fresh products, stating, “For a fresh product like theirs, there is zero margin for error. Our team’s focus was entirely on ensuring every single sample, at every location, was delivered perfectly to support the brand’s activation.” Gregorek acknowledged the complexity of the project, noting the numerous moving parts involved and highlighted the team’s commitment to overcoming challenges.
The summer campaign proved particularly fruitful for Holy Moly, confirming its status as a certified B Corp. The latest data from NielsenIQ indicated that shoppers purchased more pots of Holy Moly than any other brand over the past 12 weeks. Gregorek expressed enthusiasm for Holy Moly’s success, stating, “I am thrilled for the team at Holy Moly. Achieving a B Corp certification of 94.5 is an amazing accomplishment for a brand. As a supplier, we are taking inspiration from their efforts to support sustainability aims wherever possible.”
The collaboration between Holy Moly and Gorilla3PL not only highlights the importance of effective logistics in brand activations but also underscores the growing focus on sustainability in the food industry. As consumer demand for high-quality, environmentally responsible products continues to rise, partnerships like this exemplify how brands can work together to achieve shared goals and elevate their market presence.
