Viewers Demand Change as I’m A Celebrity Launches at 9 PM

UPDATE: As the new series of I’m A Celebrity… Get Me Out of Here! launched on October 15, 2023, viewers are already pushing for a significant change regarding the show’s scheduling. The popular ITV program, which has captivated audiences for over 23 years, aired its premiere episode at 9 PM, running until 10:35 PM, sparking outrage among tired fans who are demanding an earlier start time.

The show’s return featured a star-studded lineup including Martin Kemp, Kelly Brook, and Jack Osbourne, with Ant and Dec hosting as usual. However, the late-night slot has left many viewers frustrated. Social media was abuzz with complaints, including a viral post on Facebook that stated: “Going to start a petition for I’m A Celebrity to start at 8 PM for us grandmas.” This sentiment resonated widely, prompting calls for change from viewers who argue that the current schedule does not cater to those who need to rise early for work.

One irate viewer on X (formerly Twitter) expressed their frustration, stating: “Who commissioned I’m a Celebrity to be on at 9 PM? There’s absolutely no need; do they not know their target audience goes to bed at 8 PM?” Such comments highlight the emotional impact of the scheduling on viewers, particularly those balancing work and family commitments.

The show’s history has seen various adjustments, including a shift to a castle in Wales during the pandemic, which allowed it to continue airing despite global restrictions. Last year’s winner, Danny Jones from McFly, was crowned in a year that saw the show adapt under unusual circumstances.

As the series progresses, viewers are keen to see if ITV will respond to this growing demand for an earlier start time. The push for a petition is gaining traction, with many fans rallying together to voice their concerns. Will ITV heed the call from its dedicated audience?

Stay tuned for updates on this developing story, as the fate of the show’s scheduling hangs in the balance. For those eager to keep track of entertainment news, be sure to join our dedicated WhatsApp community for real-time updates on shows, events, and more in the North East.