UPDATE: Tesco has ignited a firestorm of anger among shoppers after renaming its traditional Christmas cake to ‘fruit cake.’ This controversy follows a similar backlash over the supermarket’s recent decision to label Christmas trees as ‘evergreen trees.’ The public outcry is escalating, with many accusing Tesco of attempting to erase Christmas traditions.
Just hours ago, social media erupted with furious comments as customers expressed their disbelief over these rebranding efforts. One shopper tweeted, “Tesco doesn’t want you to have Christmas anymore but they’ll still happily take your money.” Another added, “You can’t call it ‘iced fruit cake’ when it’s meant to celebrate Christmas. Absolute hypocrites!”
Calls for a boycott of Tesco are gaining momentum, with some users voicing their discontent over the perceived commercialization of Christmas. Olympic medalist Sharron Davies weighed in on the controversy, stating, “It’s a Christmas tree that people put up at Christmas to celebrate Christmas!” Her comments reflect the widespread sentiment among disgruntled shoppers.
In response to the uproar, a spokesperson for Tesco affirmed that the company is “proudly celebrating Christmas.” They emphasized that a wide range of festive products, including mince pies and yule logs, are available both in stores and online, all marketed under the “Merry Christmas” banner.
This incident follows a growing trend of companies and institutions opting for inclusive language around the holiday season. In 2022, the University of Brighton advised staff against using the term ‘Christmas,’ instead suggesting ‘winter closure period.’ Additionally, Christmas markets across the UK, including those in County Durham, were rebranded as ‘winter markets’ in 2023.
The ongoing debate raises significant questions about the commercialization and cultural significance of Christmas traditions in contemporary society. As the situation develops, customers are urged to voice their opinions and engage in discussions surrounding these changes.
For now, shoppers are left questioning whether Tesco’s rebranding efforts are a genuine attempt at inclusivity or a misguided effort to appease critics. People are encouraged to stay tuned for further updates as this story unfolds.
