UPDATE: Apple has just announced the release of its newest product, the £219.95 iPhone Pocket, a knitted bag that many are calling a “sock with a strap.” The controversial item, set to launch on November 11, 2025, has ignited a wave of mockery across social media platforms, highlighting the absurdity of its price point.
Critics are quick to point out that the iPhone Pocket, priced at approximately $230, resembles a simple sock more than a functional accessory. This backlash is palpable, with users on Bluesky and Twitter sharing humorous reactions that have quickly gone viral. One user joked, “Checks date, not April 1st… not possible,” capturing the disbelief surrounding this latest Apple offering.
The iPhone Pocket is a product of a collaboration between Apple and renowned designer ISSEY MIYAKE. Described as having a “singular 3D-knitted construction,” the item is marketed to fit all iPhones and other small, pocketable items. However, many consumers see it as a luxurious take on a basic concept, with one user quipping, “Did Apple really just invent ‘the small bag’?”
This is not the first time Apple has ventured into unconventional accessories. In 2004, the company released the iPod socks—colorful sleeves designed to protect iPods, which were initially sold for $28. The nostalgia surrounding this earlier product only intensifies the current scrutiny of the iPhone Pocket.
The launch is expected to take place amid a broader conversation about consumerism and value in tech. As Tom Warren reported, “Welcome to late-stage capitalism,” perfectly encapsulating the sentiment of many who see this product as emblematic of luxury tech gone awry.
As Apple prepares for the iPhone Pocket’s release, consumers and critics alike will be watching closely. Will the backlash affect sales, or will Apple’s loyal fanbase embrace this quirky new item? With the social media frenzy already underway, this product’s impact on Apple’s brand image could be significant.
Stay tuned for updates as this story develops and more reactions pour in from the public. This launch is set to be one of the most talked-about announcements in recent tech history, and the world is watching.
