Sony and Honda Launch Afeela 1 Car with PlayStation Integration

In a groundbreaking collaboration, Sony and Honda have unveiled the Afeela 1, a new vehicle that integrates features from the popular PlayStation gaming console. This innovative car was officially introduced on January 5, 2026, at the Consumer Electronics Show (CES) in Las Vegas, marking a significant step in merging automotive technology with gaming entertainment.

PlayStation Features Enhance Driving Experience

The Afeela 1 will include a range of PlayStation-themed features designed to enhance the in-car experience. Among these features are custom visuals, themed audio, and support for console streaming directly from a PlayStation 5 or PlayStation 4. Notably, the vehicle will allow drivers to customize its digital cockpit, showcasing PlayStation-themed graphics across a wide dashboard screen. One of the confirmed options is a unique Astro Bot design, which adds a playful touch to the car’s interior.

Additionally, the vehicle will feature themed e-motor sounds that can be tailored to match various PlayStation themes, further immersing drivers and passengers in the gaming experience. These enhancements are aimed at creating a more engaging atmosphere while on the road.

In-Car Gaming Experience Limited to Parked Situations

One of the standout features of the Afeela 1 is its compatibility with PlayStation Remote Play. This capability allows passengers to stream games directly to the car’s infotainment system. However, gameplay will be restricted to stationary situations, ensuring that safety remains a priority during active driving.

The Afeela brand represents the first vehicle developed by Sony Honda Mobility, a joint venture that aims to combine Sony’s expertise in entertainment and software with Honda’s renowned automotive engineering and manufacturing capabilities. Production of the Afeela 1 is set to take place at Honda facilities in the United States, with the vehicle expected to hit the market in 2026.

As the automotive industry increasingly embraces technology and entertainment, the collaboration between Sony and Honda sets a new standard for future vehicles, potentially transforming how consumers engage with both driving and gaming.