Apple has ignited controversy with the unveiling of its latest accessory, the iPhone Pocket, priced at between $149.95 and $229.95. Announced on November 11, 2025, this 3D-knit pouch, developed in collaboration with the renowned Japanese fashion house ISSEY MIYAKE, has been criticized for its high cost and unusual design, leading many to liken it to a “sock with a hole.”
The iPhone Pocket, designed to function as a purse or satchel specifically for the iPhone, features two variations: one with a shorter strap intended for hand use and another with a longer strap for shoulder carrying. Despite its apparent simplicity, reactions on social media have been overwhelmingly negative. Critics have humorously compared it to a range of items, including swimwear and even a condom for smartphones. One user on X quipped, “Use protection, don’t let your iPhone get infected with viruses – iPhone Pocket, the smartphone condom.”
Social Media Backlash and Global Reactions
While Apple anticipates that the iPhone Pocket will appeal to fashion-forward consumers, it has faced a wave of mockery online. Many users expressed disbelief that such a product could be real, with comments like, “I had to check the domain three times; I was so sure this was a joke.” The worldwide derision transcended language barriers, with users across various countries expressing their disdain in multiple languages.
The iPhone Pocket is set to become available online on November 14, 2025, and will be sold in Apple stores across several countries, including the United States, United Kingdom, France, China, Italy, Japan, Singapore, and South Korea. Apple has stated that the new accessory will be released in eight distinct colors, such as lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black.
In a joint statement with Apple, Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO, emphasized that the iPhone Pocket symbolizes the relationship between the iPhone and its user. He noted that the design reflects a reinterpretation of ISSEY MIYAKE’s signature pleated clothing, aiming to merge utility with fashion.
Luxury Accessories and Market Position
Despite the backlash, this launch is not Apple’s first foray into high-end accessories. Previous collaborations, such as those with French luxury brand Hermès, have seen designer Apple Watch bands priced as high as $1,249. Furthermore, Apple’s extravagant Caviar diamond cases, which feature real gold and precious gems, start at a staggering $8,000.
While the iPhone Pocket may seem excessive to many, it highlights Apple’s ongoing strategy to blend technology with lifestyle products. The tech giant has made it clear that this item will be a limited edition release, although specifics on availability duration have not been disclosed.
As the launch date approaches, it remains to be seen whether Apple’s unique approach to smartphone accessories will resonate with consumers or if the criticisms will overshadow its fashion aspirations. The iPhone Pocket stands as a testament to the intersection of technology and design, prompting a broader discussion about consumer expectations and the definition of luxury in today’s market.
