Black Friday 2025 marked a significant shift in the shopping landscape as American consumers embraced artificial intelligence (AI) to navigate deals amidst rising prices. The annual shopping event, traditionally characterized by long lines and intense in-store competition, has increasingly moved online, with consumers spending an impressive $11.8 billion (£8.9 billion) this year, reflecting a 9.1 percent increase from 2024, according to Adobe Analytics.
AI Enhances Shopping Efficiency
As retailers harness AI-driven platforms to predict demand and personalize offers, shoppers are benefiting from tools designed to streamline their purchasing decisions. This year, Salesforce reported an estimated $18 billion (£13 billion) in online spending, with luxury apparel and accessories emerging as the most sought-after categories. Despite an increase in overall spending, consumers purchased fewer items per transaction due to flat discount rates compared to the previous year, highlighting the impact of inflation on consumer behavior.
AI has transformed the shopping experience, making it easier for consumers to identify the best deals and compare prices. Tools like Walmart’s Sparky and Amazon’s Rufus, along with large language models, played crucial roles in helping shoppers navigate the extensive range of promotions. Traffic to retail sites utilizing AI surged by 805 percent compared to 2024, demonstrating a growing reliance on digital assistants to manage purchases effectively.
Consumer Trends and Upcoming Events
Mobile apps and browser extensions offering real-time alerts became increasingly popular, ensuring that users could snag deals before they sold out. This year’s top-selling products included LEGO sets, Pokémon cards, gaming consoles, Apple AirPods, and KitchenAid mixers. These items reflect a blend of nostalgia-driven purchases and a focus on innovative technology.
As Black Friday sets the stage for the holiday shopping season, attention now turns to Cyber Monday, the largest online shopping day of the year. Adobe projects spending on Cyber Monday to reach $14.2 billion (£10.7 billion), marking a 6.3 percent increase from the previous year. Analysts anticipate that AI will continue to shape the online shopping landscape, assisting consumers in navigating complex promotions and variable pricing.
The integration of technology into retail is no longer optional; it has become essential. AI has evolved into a vital resource for maximizing value, helping US shoppers manage their budgets effectively during the holiday season. With both Black Friday and Cyber Monday dominated by digital experiences, retailers are expected to increase investments in AI analytics, chatbots, and personalization engines to attract consumer attention and drive sales. The trends observed in 2025 illustrate that technology and informed consumer behavior are now integral components of holiday shopping.
