Louis Vuitton has launched an innovative pop-up experience in Soho, New York, to commemorate the 130th anniversary of its iconic Monogram. Situated at 104 Prince Street, the “Louis Vuitton Hotel” offers visitors an immersive journey through the brand’s rich heritage and celebrated designs. This unique installation will be open until April 2026.
Upon entering the venue, guests are welcomed into the Keepall Lobby, a vibrant introduction to the themed spaces that pay homage to Louis Vuitton’s most beloved bags. One of the standout attractions is the Neverfull Gym, which features a mirrored weight rack adorned with gilded dumbbells, inviting visitors to engage with the brand’s travel-centric ethos in a playful way.
Another noteworthy area, the Speedy P9 Safe Room, showcases a reimagined version of the classic Speedy bag, designed by Pharrell Williams. This metallic gold space reflects Williams’ creative vision and adds a contemporary flair to the historical narrative of Louis Vuitton’s signature items. The exhibition also includes the Speedy Room 1930, offering a nostalgic glimpse into the bag’s origins.
The pop-up experience extends beyond visual displays. The Noé Champagne Bar serves as a nod to the Noé bag’s original purpose of transporting champagne bottles, providing a touch of luxury and indulgence for guests. This intimate setting enhances the overall celebratory atmosphere of the event.
In addition to the themed rooms, the location places a strong emphasis on sustainability and customer care. A dedicated Care Services area provides expert advice on restoration and maintenance, ensuring that Louis Vuitton products can be cherished for generations. Exclusive personalization options, such as hot-stamping and unique patches, are available only at this location, allowing visitors to customize their experience.
This pop-up encapsulates Louis Vuitton’s commitment to innovation and storytelling, inviting both fans and newcomers to explore the brand’s legacy in a fresh and engaging manner. The Soho pop-up not only celebrates a significant milestone but also reinforces Louis Vuitton’s position at the forefront of luxury fashion.
Visitors can explore the exhibition and take part in special activities at the Louis Vuitton Soho Pop-Up located at 104 Prince Street, New York, NY 10012.
