A Co Tyrone entrepreneur, Laura Murphy, is set to showcase her healthy snack brand, Oatco Super Fuel, on the popular BBC show, Dragons’ Den, airing on March 12, 2024, at 20:00 GMT. The innovative brand focuses on providing natural energy snacks, harnessing the power of oats for busy individuals seeking convenient, nutritious options.
Murphy will present her vision to the show’s panel, which includes established investors such as Deborah Meaden, Peter Jones, Touker Suleyman, and Steven Bartlett, along with guest Dragon Jenna Meek. As a participant in Ulster Bank’s Accelerator programme, she aims to secure strategic investment to fuel her company’s growth, broaden distribution channels, and scale operations throughout the UK and Ireland.
Founded in 2024, Oatco Super Fuel aims to deliver sustained energy through a range of on-the-go snack products. The brand has gained traction in Northern Ireland, with its items currently available in major retailers such as Tesco, Spar, and Eurospar. Oatco has reportedly sold thousands of units each week, reflecting a growing demand for healthy snack alternatives.
Reflecting on her experience, Murphy expressed pride in being featured on the show. “It will be really special to watch it with some of the people who have been so pivotal to Oatco Super Fuel’s journey and successes so far,” she stated. “While it feels like a defining moment for the brand, we are just getting started. My mission has always been to build something bigger than a snack brand. I am so focused on creating a community and a movement around natural energy and functional nutrition.”
The episode is anticipated to provide valuable exposure for Oatco Super Fuel, potentially opening doors for further investment and growth opportunities. Viewers are encouraged to tune in to see how Murphy’s pitch resonates with the Dragons and whether she secures the support needed to elevate her brand to new heights.
For those interested in local news and related content, Belfast Live Social on TikTok will feature food reviews and updates, keeping audiences informed about happenings in Northern Ireland. To stay updated, followers can engage with the platform for tailored content.
As Oatco Super Fuel prepares for this critical moment, the brand’s commitment to promoting natural energy through functional nutrition remains at the forefront, highlighting the entrepreneurial spirit of Co Tyrone.
