Lucila Safdie, an Argentinian designer and Central Saint Martins graduate, is capturing attention in the fashion world with her eponymous label, founded three years ago. Her designs have already attracted a notable following, including influencers like Addison Rae, Rachel Sennott, and musician Rosé. Safdie emphasizes the importance of community in her brand’s development, stating, “It has been very community-based from the beginning.”
From her studio in Hackney Wick, Safdie creates pieces that resonate with a sense of nostalgia, reminiscent of the early 2000s. Her collections often feature playful items such as micro-miniskirts and pedal-pusher trousers, paired with tops adorned with Peter Pan collars or cropped blouses. With cursive slogans and floral accents, Safdie’s work draws inspiration from various sources, including iconic Hollywood figures and the Russian Romanov sisters. This blend results in an aesthetic that is both whimsical and reflective, capturing a unique emotional landscape.
Safdie’s upbringing in Argentina significantly influences her creative vision. “Growing up, I consumed pop culture from a voyeuristic point of view,” she explains. This perspective shapes her approach to fashion and storytelling, allowing her to craft narratives through her collections. A standout item from her line is the £30 satin hairband, which has become a recognizable accessory among London’s fashion-forward crowds, available in styles such as polka-dot and lipstick-print.
In addition to her presence in the UK, Safdie’s brand has established stockists across the US, South Korea, and Japan, further expanding her reach. She aims to grow her entry-level product offerings while maintaining the quality and care that characterizes her main collections. “I love the idea that if you feel like you’re a Lucila girl, you can be,” she shares, emphasizing the importance of inclusivity in her brand’s identity.
While often associated with a girlish aesthetic, Safdie insists her work encompasses deeper themes. “It’s melancholic and fun. A contradiction and layered,” she describes. The narrative she is currently exploring revolves around debutante culture, expressed through an outsider’s viewpoint. “These are the debutante girls who want to run away from the ball!” she remarks, highlighting her ability to weave complex stories into her designs.
As Lucila Safdie continues to rise in the fashion industry, her commitment to community and storytelling sets her apart. With a growing fanbase and a unique aesthetic that resonates with a diverse audience, she is poised to make a lasting impact on the fashion landscape.
