Sainsbury’s has launched a significant enhancement to its customer loyalty program by integrating it with Deliveroo. Starting now, members of the Nectar loyalty scheme can collect points while ordering groceries through the Deliveroo app. Customers can enter their registered Nectar card number at checkout to earn points, according to a report by The Grocer. For every £1 spent on eligible items from Sainsbury’s via Deliveroo, shoppers will earn one Nectar point.
This collaboration marks Deliveroo as the first delivery platform to support the Nectar program. The loyalty scheme boasts a membership base of approximately 24 million and over 500 partner organizations across the UK. Suzy McClintock, Vice President of New Verticals at Deliveroo, emphasized the importance of this integration, stating, “This integration is a massive win for our customers, who can now earn points on their Sainsbury’s grocery orders, further establishing Deliveroo as the go-to destination for on-demand convenience and loyalty.”
Impact on Customer Experience
From today, shoppers can begin collecting points while using the Deliveroo app or website, enhancing the overall customer experience. This partnership aims to provide greater value to customers by allowing them to seamlessly accumulate Nectar points during their grocery purchases. The move is expected to appeal to consumers seeking convenience and rewards as they shop.
Earlier this year, in July 2023, Morrisons introduced its More Card pricing on Deliveroo, indicating a shift in how grocery retailers are adapting to the growing demand for delivery services. Additionally, B&Q has expanded its collaboration with Deliveroo, testing its service in 29 major UK cities beyond London and Brighton.
This collaboration between Sainsbury’s and Deliveroo underscores the increasing importance of loyalty programs in the competitive grocery market. As more customers turn to delivery services for their shopping needs, the integration of reward systems is likely to enhance brand loyalty and customer satisfaction.
Sainsbury’s initiative reflects a broader trend in retail where convenience and loyalty are becoming essential components of the shopping experience. With the addition of Nectar points on Deliveroo, Sainsbury’s aims to strengthen its relationship with customers while catering to their evolving preferences.
