An Australian reseller has made headlines after turning a modest $3 investment in children’s books into a remarkable profit of $1,600. Mat, a Brisbane-based entrepreneur and creator of the website Flip Weekly, shared his experience through a viral video that has captivated viewers and inspired many to explore local charity shops.
In the video, Mat recounted his serendipitous discovery at a Vinnies store, where he found two retro Sonic the Hedgehog children’s books. Initially intrigued, he conducted a quick online search and realized the books were worth considerably more than their purchase price. Mat purchased the entire collection for a total of $60 and subsequently listed them on eBay, resulting in a surprising sale price of $1,600. “Thank you, Vinnies,” he exclaimed, reflecting on his unexpected success.
Mat’s journey into the world of reselling began at the age of 16 when he made his first significant flip by purchasing MP3 players for $4.20 and selling them for $49.95 each. This initial venture sparked a passion for finding hidden value in thrift store items, which has since evolved into a thriving business generating six-figure sales.
The excitement surrounding Mat’s story underscores a growing trend in second-hand shopping, particularly as consumers seek sustainable and budget-friendly options. With the popularity of vintage clothing and thrifting on social media, Mat’s experience has inspired many to visit their local charity shops in search of valuable items.
Vinnies Expands Online Presence
In line with this trend, Vinnies has recently launched an online store named Vinnies Finds, which offers a wide selection of pre-loved fashion items. The platform, launched in May 2025, features approximately 30,000 curated pieces from various brands, including designer labels and popular high-street names. According to Yolanda Saiz, CEO of Vinnies NSW, the move to an online marketplace is a response to evolving shopping habits.
“Today’s consumers are seeking convenience, sustainability, and style, all in one click,” Saiz stated. The online store allows shoppers to sort items by category, brand, or price, making it easy to find bargains while supporting a charitable cause. This initiative aims to enhance accessibility and relevance for Vinnies in the digital landscape.
As online shopping continues to gain momentum, the demand for second-hand items remains strong. Vinnies, which has been operating for over a century in physical locations, is now adapting to meet the needs of a modern audience. With new inventory added daily, the platform not only caters to fashion enthusiasts but also promotes eco-friendly shopping practices.
Mat’s success story and Vinnies’ recent developments reflect a broader movement towards sustainability and thriftiness, encouraging consumers to explore the potential of charity shops for valuable finds. As more individuals embrace the thrill of thrifting, the landscape of second-hand shopping is likely to evolve, presenting new opportunities for both shoppers and resellers alike.
