As Thanksgiving approaches, turkey prices have surged, reaching an average of $1.32 per pound. This represents a significant 40% increase from last year’s low of $0.94. The rise in costs is largely attributed to ongoing bird flu outbreaks, which have disrupted supply chains, according to the US Department of Agriculture and the American Farm Bureau Federation. Families already grappling with inflation find themselves facing added financial strain during the holiday season.
In response to these challenges, major grocery retailers are launching aggressive promotions to attract shoppers. Walmart, Aldi, and BJ’s Wholesale are at the forefront of this price war, each offering deals aimed at offsetting rising turkey costs and keeping Thanksgiving traditions alive.
While these three retailers dominate headlines, other chains are also stepping up their game. Costco is offering a prepared Thanksgiving dinner for eight people at $25 per person, which includes free-range turkey breast, stuffing, macaroni cheese, and desserts. Meanwhile, Publix advertises a complete prepared dinner for eight at $69.99, and Giant Eagle is providing a free turkey to shoppers who spend $350 between October 16 and November 6, 2023. These offers showcase the intense competition among grocery chains as they vie for holiday shoppers.
According to the American Farm Bureau Federation, the average cost of a Thanksgiving dinner for ten in 2024 is projected to be around $58. Many of this year’s bundled offers are undercutting that average by 20–30%, even as wholesale prices continue to rise. For families, these promotions represent more than just marketing strategies; they serve as essential lifelines to maintain holiday traditions amid economic pressure.
As food prices are expected to rise another 2.6–3.4% in 2025, families are finding creative ways to stretch their budgets without sacrificing their celebrations. Experts recommend developing holiday spending plans, setting gift expectations early, utilizing loyalty programs, and encouraging guests to contribute side dishes or desserts. These strategies can help alleviate financial stress while keeping holiday festivities intact.
The spike in turkey prices has turned Thanksgiving into a challenge for both families and retailers. While bird flu and inflation continue to drive costs higher, the price competition among major grocery chains illustrates the industry’s commitment to preserving holiday traditions. As consumers navigate rising costs, the quest for the best turkey deals remains crucial, balancing cherished customs with financial realities.
