Apple has officially reopened its Sainte-Catherine store in downtown Montreal, significantly expanding its footprint in a historic building. The new location more than doubles the size of the previous store, showcasing Apple’s commitment to preserving architectural heritage while enhancing its retail experience.
Revitalizing a Historic Space
In a press release, Apple announced the reopening of Apple Sainte-Catherine, located in a meticulously restored historic structure. The company has maintained much of the original design, incorporating key architectural elements while adapting the space to reflect its modern retail aesthetic.
Deirdre O’Brien, Apple’s senior vice president of Retail and People, emphasized the importance of blending innovation with tradition. The renovation includes significant accessibility improvements, such as varied table and seating heights and wider access routes for wheelchair users. Apple also restored the building’s historic façade, using local stone and copperwork, which pays homage to Montreal’s architectural heritage.
A Unique Customer Experience
To celebrate the reopening, Catherine Potvin, a Montreal-based illustrator and designer, conducted live art demonstrations using iPads. Customers had the opportunity to receive custom illustrations on their Apple retail bags, enhancing their shopping experience with a personal touch. Potvin will return for additional sessions on January 17, 2024, inviting more customers to engage in this unique artistic experience.
This reopening marks a significant milestone for Apple in downtown Montreal, reinforcing its strategy of creating inclusive and engaging retail environments. By revitalizing historic buildings, Apple not only expands its presence but also enriches the cultural landscape of the communities it serves.
