URGENT UPDATE: Universal Music Group (UMG) is set to launch a limited-edition “Music is Universal” merchandise capsule tomorrow, December 10, at its newly opened UMusic Shop in New York City. This marks UMG’s first physical retail location in North America, and the exclusive collection will be available in-store only at 2 Penn Plaza, Midtown Manhattan.
The capsule features a variety of items including hoodies, tees, tote bags, and caps, all designed in classic black, white, grey, and the signature blue of Awake NY. Each piece proudly displays co-branded logos from both UMG and Awake NY, complemented by the bold “Music is Universal” graphic. In a commitment to sustainability, all products are made from organic or certified cotton and printed with water-based inks, adhering to UMG’s eco-friendly standards.
Matt Young, President of Bravado, emphasized that this collaboration is intended to celebrate the store’s launch with something that embodies the essence of New York. He noted that discussions with Awake NY about this partnership had been ongoing for some time, indicating a strong desire to create something special for fans.
The UMusic Shop NY joins the ranks of existing UMusic locations in Harajuku and Madrid, showcasing UMG’s expanding global footprint in the retail space. This launch is not just about merchandise; it represents a cultural milestone, bringing music and fashion together in a vibrant urban setting.
As excitement builds around the launch, fans are encouraged to arrive early to secure their favorite items. With a limited quantity available, this capsule is expected to sell out quickly, making it a must-visit for music lovers and fashion enthusiasts alike.
Stay tuned for more updates as UMG continues to innovate in the intersection of music and lifestyle.
