Substack has officially launched its new app for Apple TV, introducing a dedicated platform for video posts and livestreams from subscribed publications. This move marks a significant expansion of Substack’s offerings, which have traditionally focused on written content. The app, currently in beta, aims to enhance user engagement by allowing subscribers to watch video content directly on their televisions.
Expanding into Video Content
While Substack is predominantly recognized as a newsletter platform, it has gradually ventured into multimedia features over the past few years. Creators can now publish standalone videos alongside their written articles. This content can include a variety of formats, such as lectures, interviews, explainers, and short documentaries. The new app provides a “For You” section that curates video suggestions based on user subscriptions and interests.
Zach Taylor, a Product Manager at Substack, expressed enthusiasm about the app’s capabilities, stating that it seeks to provide a more immersive experience for users. The app is accessible to both free and paid subscribers, with content access determined by the user’s subscription level. Additionally, Substack plans to introduce previews of paid content for free subscribers in the near future.
Mixed Feedback from Users
Despite the innovative approach, the announcement of the Substack TV app has faced considerable backlash from creators and subscribers. Many users have voiced their dissatisfaction, with a majority of comments reflecting negative sentiments towards Substack’s shift towards video content. Critics argue that this pivot could diminish the platform’s original focus on written journalism.
Currently, Substack has not issued an official response to the criticism. The company continues to develop the app, aiming to improve user experience and expand its functionalities.
As Substack navigates these changes, the balance between written content and multimedia engagement will be crucial in maintaining its subscriber base and attracting new users. For those interested in exploring the new Substack TV app, further details can be found on their official website.
