The beauty industry has shifted its focus from anti-aging messaging to promoting an age-agnostic approach, emphasizing holistic health supplements that support skin, hair, and nail vitality at any age. This change reflects a growing understanding that outer beauty is closely tied to overall health and well-being. Recent launches in the market highlight a range of ingredients aimed at enhancing cellular health, including traditional components like collagen and hyaluronic acid alongside newer entrants such as nicotinamide riboside and resveratrol.
New Innovations in Beauty-from-Within Supplements
A notable entry is the Inner Dose supplement from Beta Elm Biosciences, co-founded by Martha Stewart and dermatologist Dr. Dhaval Bhanusali. Launched in September 2023, this product features a blend of ingredients aimed at combating internal aging triggers such as inflammation and oxidative stress. The formula includes 280 mg of Polypodium leucotomos, 500 mg of organic turmeric, and 6 mg of astaxanthin, designed to enhance skin health from the inside out.
Meanwhile, the collaboration between Lemme and Kylie Cosmetics has resulted in Skin Glaze Gummies, which became available in Ulta Beauty on February 1, 2024. These gummies contain YŪTH spermidine, pro-retinol, and a superfruit complex that promotes skin barrier health and boosts hair and nail vitality, appealing to consumers seeking a convenient and tasty supplement option.
The Health & Happiness (H&H) Group also made strides in the beauty-from-within category with its Cellular Beauty Range, launched exclusively in Australia. This innovative range includes products targeting cellular health through ingredients like Quercefit and UC-II Type II Collagen. The company has expanded its offerings with no-sugar Glam Bites, which combine essential nutrients to support skin, hair, and nails.
Emerging Trends and Market Growth
The emphasis on cellular health is evident in Niagen Bioscience‘s recent launch of Tru Niagen Beauty. This product is formulated to enhance skin elasticity and overall appearance with potent ingredients such as 100 mg of Niagen (nicotinamide riboside) and 4 mg of astaxanthin. According to CEO Rob Fried, “Tru Niagen Beauty builds on years of trust in our brand, delivering a daily product that prioritizes cellular care.”
Similarly, Oriflame introduced its Wellosophy Beauty Collagen Complex, a raspberry-flavored powder designed to nourish skin, hair, and nails. This product combines Verisol collagen peptides with hyaluronic acid and vitamin C to support a radiant glow.
The importance of gut health in maintaining skin vitality has led to the development of products like Skin Integrated 28 Biome Powder by Advanced Nutrition Programme. After seven years of research, this formula targets the gut-skin axis, incorporating a blend of prebiotics and probiotics that has shown a 100% improvement in skin hydration.
As the market continues to evolve, companies like Sakara Life are addressing the gut-skin relationship with their Beauty Biome supplement, which combines probiotics and collagen-boosting superfoods. This approach reflects a broader trend in the beauty industry, emphasizing the interconnectedness of physical health and appearance.
The growing demand for effective beauty supplements has prompted brands to innovate rapidly. For instance, Vital Nutrients has released a Hair Growth Complex for Women, targeting hormonal changes and stress-related hair thinning with a carefully curated blend of ingredients.
In contrast, Clearstem launched a biotin-free beauty supplement that aims to avoid common side effects linked to biotin, which can trigger breakouts in acne-prone individuals. This product focuses on supporting hair, skin, and nails without compromising skin health.
The future of beauty-from-within products appears promising, with consumers increasingly prioritizing effective, science-backed solutions that cater to their specific health and beauty needs. As brands invest in research and development, the market is likely to see even more innovative offerings designed to foster beauty at the cellular level.
