Apple has once again claimed the title of the world’s most valuable brand, according to Brand Finance’s Global 500 ranking for 2026. The technology giant’s estimated brand value has risen to $607 billion, marking a 6% increase from the previous year.
Growth in Brand Value Reflects Market Dominance
Since its inception in 2007, Brand Finance has been assessing and ranking the world’s most valuable brands. Initially, the list was known as the Global 250, with Coca-Cola leading the rankings at a brand value of $43 billion. At that time, Apple held the 43rd position, valued at $12 billion and earning an AAA+ rating. Over the years, the tech industry has increasingly established its dominance in the rankings.
In the latest report, Apple, Microsoft, Google, Amazon, NVIDIA, and TikTok/Douyin occupy the top six spots, boasting a combined brand value of approximately $2.31 trillion. This represents a significant year-over-year increase of 15.8%. While the top four positions—Apple, Microsoft, Google, and Amazon—remained unchanged, NVIDIA made a remarkable leap to fifth place, experiencing a staggering 109% growth in brand value.
Continued Success and Recognition
Apple’s sustained position at the top underscores its ongoing influence and success in the global market. The company continues to hold an AAA brand rating, reflecting its strong reputation among consumers and investors alike. The increase in brand value from $574 billion in 2025 to the current $607 billion highlights Apple’s effective strategies in maintaining customer loyalty and expanding its product offerings.
Brand Finance’s analysis indicates that the tech sector’s growth is a driving force behind these figures. With consumers increasingly reliant on technology for daily activities, brands that deliver innovative and quality products are reaping the rewards.
You can access the complete Brand Finance Global 500 2026 list for further insights into the ranking and brand evaluations.
