The Princess of Wales is set to showcase her affinity for British fashion as several of her favourite designers present their collections at London Fashion Week, commencing on September 15, 2026. This event continues to highlight the impact of the Princess’s style, often referred to as the “Kate effect,” which significantly boosts the visibility and sales of brands she wears, particularly smaller British labels.
Key Designers at the AW26 Showcase
Among the notable designers presenting at this year’s event are Emilia Wickstead, Erdem, Edeline Lee, Alessandra Rich, and Temperley London. Each designer has cultivated a unique aesthetic that resonates with the Princess’s fashion choices, effectively merging royal elegance with contemporary trends.
Emilia Wickstead is often the go-to designer for the Princess when it comes to smart and formal daywear. Known for her structured tailoring and elegant silhouettes, Wickstead’s designs have graced numerous state events and public appearances. Her upcoming collection at London Fashion Week is expected to showcase her signature style, featuring sharp cuts and sophisticated eveningwear that complement royal wardrobes seamlessly.
Erdem Moralioğlu’s label, Erdem, is another staple in the Princess’s wardrobe. Renowned for its romantic florals and avant-garde designs, Erdem’s collections often weave narratives that resonate with the themes of heritage and modernity. The Princess has frequently chosen Erdem for formal engagements, appreciating the delicate prints and feminine silhouettes that define the brand.
Emerging Trends and Celebrated Comebacks
Edeline Lee has made her mark with sculptural, confident womenswear. The Princess has opted for Lee’s contemporary designs on multiple occasions, particularly for daytime events. Known for innovative fabric use and architectural draping, Lee recognizes the influence of royal endorsement, stating that the Princess serves as “a wonderful ambassador for British designers.”
Alessandra Rich, an Italian designer known for her vintage-inspired glamour, has also caught the Princess’s eye. Rich’s tailored pieces, particularly her polka-dot dresses, have become a highlight during high-profile events such as Wimbledon. At London Fashion Week, Rich plans to present a curated showcase instead of a traditional runway show, promising a more intimate experience.
In a notable return, Temperley London will make its comeback at London Fashion Week, celebrating its 25th anniversary. Founded by Alice Temperley, the brand has a rich history associated with the Princess, having dressed her during early public engagements. The upcoming show will mark the brand’s first runway presentation since September 2019, following a restructuring and a partnership with Dubai’s Times Square Group. The collection is anticipated to honour the brand’s heritage while embracing new growth opportunities.
As the event approaches, the influence of the Princess of Wales on British fashion remains evident. Her support for these designers not only elevates their profiles but also underscores the significance of royal endorsements in the fashion industry. The upcoming collections at London Fashion Week are sure to attract attention, blending royal charm with innovative design, and reinforcing the Princess’s role as a fashion icon.
