Bad Bunny, the popular Puerto Rican artist born Benito Antonio Martínez Ocasio, has taken drastic action on social media by wiping his Instagram account clean just hours after his performance at Super Bowl 60 in Santa Clara, California. This unexpected move left his nearly 53 million followers speculating on the reasons behind it.
Following a halftime show that stirred significant online discussion, Bad Bunny not only removed all posts from his account but also deleted his profile picture and unfollowed everyone. His profile now only displays his name and a link to his latest album, Debí Tirar Más Fotos, released in 2025.
Performance Highlights and Cultural Impact
The Super Bowl halftime show, sponsored by Apple Music and Roc Nation, featured Bad Bunny performing entirely in Spanish, a choice that resonated deeply with many fans. His set opened with his hit song Titi Me Preguntó and transitioned into Yo Perreo Sola, showcasing Puerto Rican culture on one of the largest stages in the United States.
During his performance, Bad Bunny declared, “Mi nombre Antonio Martínez Ocasio,” introducing himself to the audience in Spanish. He emphasized the importance of self-belief, stating, “If I’m here today at Super Bowl 60, it’s because I never, ever stopped believing in myself, and you should also believe in yourself; you’re worth more than you think.” This message struck a chord, particularly among Latino audiences, marking the event as a significant moment for representation.
The performance included surprise appearances from Lady Gaga and Ricky Martin, further elevating the show’s cultural significance. Bad Bunny’s segment paid homage to Puerto Rican heritage, illustrating the struggles and resilience of the island through powerful visuals and music.
Reactions and Controversies
While many celebrated the performance, it also drew criticism, particularly from political figures. Former President Donald Trump took to social media, labeling the show as “absolutely terrible” and questioning its appropriateness for family audiences. He stated, “Nobody understands a word this guy is saying, and the dancing is disgusting, especially for young children.”
Despite the backlash, Bad Bunny’s performance reinforced his status as a leading figure in the music industry. He has emerged as one of the most-streamed artists globally, and his recent achievements, including winning Album of the Year at the 2026 Grammy Awards for Debí Tirar Más Fotos, highlight his influence and innovation in music.
Bad Bunny previously performed at Super Bowl LIV in 2020, alongside other artists, marking his growing prominence. His recent actions on Instagram have left fans questioning whether he is preparing for a new chapter in his career or distancing himself from the public discourse surrounding his performance.
As the artist continues to redefine the boundaries of Latin music and culture, his future endeavors are sure to be closely watched by fans and critics alike.
