As the year draws to a close, technology expert Jonathan McCrea shares his insights on the future of artificial intelligence (AI) in 2026. He highlights several key trends that may shape the industry over the next twelve months, emphasizing both advancements and challenges.
Throughout 2025, McCrea has engaged with leading figures in AI at various events, including interviews with prominent AI innovators and training sessions for global software as a service (SaaS) companies. His experience has afforded him a unique perspective on the evolving landscape, revealing a mix of optimism and caution among businesses regarding AI adoption.
Security Concerns Drive AI Adoption in Ireland
McCrea notes that Microsoft appears to be gaining ground in the Irish AI market, where businesses prioritize data security over flashy features. Many Irish companies remain hesitant to embrace AI solutions due to fears of data breaches. Despite improvements in Microsoft’s AI offerings, such as Copilot, leaders still perceive third-party AI tools as too risky. The demand for in-house training related to Copilot indicates that businesses are willing to invest in AI but seek more reliable and secure options.
A significant milestone McCrea anticipates is the successful passing of the Turing test for video content by the end of 2026. While AI-generated images have already reached a level of authenticity, generating realistic video content remains a challenge. Innovations from models like Google Labs’ Imagen 4 show potential, but companies are still striving for precise control over video outputs. The ability to produce realistic and affordable AI-generated videos could lead to the creation of the first AI-generated blockbuster by 2027.
The Rise of Avatar-Based Advertising
Looking ahead, McCrea foresees a surge in avatar-based advertising on social media platforms. Companies such as HeyGen are developing tools that simplify the creation of digital clones, allowing brands to generate compelling content with minimal effort. This trend may redefine marketing strategies, as businesses can now produce effective advertisements at a fraction of the traditional cost. According to survey data from quantumrun.com, over 90% of consumers express comfort with brands using AI-generated videos, prompting questions about the authenticity of influencers.
Amidst the competitive landscape, major players like Google, OpenAI, Meta, and Anthropic continue to invest heavily in AI development. McCrea raises concerns about the sustainability of this trend, questioning whether such significant financial resources can be maintained without delivering distinct products. As investor expectations grow, these companies may face pressure to demonstrate tangible results.
Additionally, McCrea predicts that 2026 will witness further incidents of high-profile companies misusing AI, resulting in public backlash. Past blunders have shown that brands can quickly face criticism for AI missteps, as seen with various marketing campaigns that failed to resonate with audiences. The public’s tolerance for such errors will be tested as companies navigate the complexities of integrating AI into their operations.
Despite these challenges, the future looks promising for creativity in the AI space. McCrea anticipates a wave of innovative ideas as creators become adept at utilizing emerging AI tools. Expect greater personalization and seamless experiences in digital interactions, potentially transforming the way consumers engage with brands.
As 2026 approaches, McCrea’s reflections encapsulate a pivotal moment for the AI industry, balancing excitement with caution. The advancements in technology and evolving consumer attitudes will undoubtedly shape the trajectory of artificial intelligence in the coming year.
For more insights from Jonathan McCrea, consider exploring his project, “Get Started with AI,” to stay informed on the latest developments in the field. Stay updated with credible sources to navigate the evolving landscape of artificial intelligence effectively.
