Swansway, an AM100 dealership group, is set to open its first dual-brand showroom featuring Omoda and Jaecoo in Stockport. This new addition will operate alongside the existing Honda dealership on Wellington Road South. The company aims to enhance local customer options by offering a diverse selection of petrol, hybrid, and fully electric SUVs.
The showroom is expected to launch in mid-December 2023, marking a significant expansion for Swansway. The new showroom will not only provide a wider range of vehicles but will also create new job opportunities across sales, aftersales, and parts departments. This initiative aligns with the dealership group’s commitment to supporting local employment.
Omoda and Jaecoo have gained traction in the UK market, with Swansway highlighting increasing interest in models such as the Omoda 5, Omoda E5, and the premium Omoda 9. Additionally, the Omoda 7 is scheduled to join the lineup in early 2026, further diversifying the range available to customers in the region.
Community Impact and Brand Collaboration
Peter Smyth, Director at Swansway, expressed pride in bringing Omoda and Jaecoo to Stockport. He stated, “These brands are all about smart design, reliability, and great customer value, so they’re a perfect fit for Swansway Motor Group.” He emphasized the importance of local jobs, noting that this launch will create opportunities for residents in Stockport.
Victor Zhang, Country Director for Omoda and Jaecoo, commented on the significance of the new showroom. “The opening of this latest showroom is an important new addition to our dealership portfolio and brings our overall network to more than 95 sites nationwide,” he said. Zhang also highlighted the collaboration with trusted independent and franchised dealers, which enhances customer experience by providing reliable options for testing, purchasing, and servicing vehicles in familiar locations.
Swansway has been proactive in expanding its portfolio. Earlier this year, the group announced plans to collaborate with the Chinese brand BYD, adding another dealership location in Stoke. This strategy reflects the company’s commitment to adapting to changing market demands and catering to the preferences of modern car buyers.
As the automotive landscape continues to evolve, Swansway’s latest dual-brand showroom represents a forward-looking approach, aiming to meet the growing demand for innovative and environmentally friendly vehicles while fostering local economic growth.
