Health and beauty retailer Superdrug has announced plans to open 30 new stores across the UK in 2026. This expansion aims to strengthen the brand’s presence in the retail sector while responding to increasing customer demand. The initiative is expected to create approximately 600 jobs across various locations, marking a significant investment in the UK retail landscape.
Founded in 1964, Superdrug operates more than 780 stores throughout the UK and Ireland. The company, headquartered in Croydon, has focused on enhancing its offerings in response to consumer preferences for in-store experiences. The new stores will be designed as “large-format destination stores” and will primarily be located in retail parks, catering to a growing market for health and beauty products.
Details of New Locations
The new Superdrug outlets will be established in multiple regions, including:
**Scotland**
– Dundee Gallagher Retail Park
– Kilmarnock Retail Park
– East Kilbride
– Strathkelvin Retail Park, Linwood
– Phoenix Retail Park
**England**
– White Rose, Leeds
– Crawley
– Waterlooville Retail Park
– Newport Retail Park
– Isle of Wight
**Wales**
– Cwmbran Retail Park
These locations were chosen to optimize accessibility for customers seeking a variety of beauty products and services, including ear piercing, manicures, and eyebrow threading at designated Superdrug Beauty Studios.
Commitment to Retail Investment
In addition to the new store openings, Superdrug plans to complete 60 store refits throughout the year. This commitment to renovations reflects the company’s strategy to modernize its existing stores while enhancing the overall customer experience. According to Clare Jennings, Superdrug’s Property Director, the expansion is indicative of the brand’s confidence in the future of physical retail.
“Superdrug continues to see strong demand for physical, experience-led retail,” Jennings stated. “Our 2026 store opening programme is a clear vote of confidence in UK bricks and mortar retail. By opening 30 stores, we’re not just increasing our footprint, we’re creating destinations that bring together beauty, healthcare, and affordable treatments under one roof.”
This expansion is set against a backdrop of a retail environment that increasingly emphasizes both convenience and quality. Superdrug aims to deliver not just products, but also trusted expertise and services within welcoming spaces in local communities. The planned investment will ultimately enhance access to healthcare and beauty offerings while providing new career opportunities for the workforce.
In summary, Superdrug’s initiative not only seeks to expand its physical presence but also aims to reinforce the importance of community-focused retail in an evolving marketplace.
