Primark has launched an exciting new skincare line inspired by Korean beauty trends, known for creating the coveted “glass skin” look. The range features lightweight, radiance-boosting products designed to offer a dewy, healthy complexion. With prices starting at just £2.50 and nothing exceeding £5, this collection aims to make K-beauty accessible to all.
Korean beauty, or K-beauty, has significantly influenced global skincare routines in recent years. This trend emphasizes lightweight, moisturizing formulas that can be layered for optimal hydration. Once considered niche, K-beauty products like toners and essences are now easily found in mainstream retailers, including Primark’s PS… beauty line.
New Products Inspired by Popular K-Beauty Items
Among the standout products in Primark’s new Glass Skin range is the Glass Skin Rice Toner, priced at £4.50. This milky toner is designed to enhance hydration without adding heaviness, mirroring the popular Glow Replenishing Rice Milk from Beauty of Joseon, which retails for £12.40 at Lookfantastic. Shopping writer Grace noted that using the Beauty of Joseon toner has garnered her numerous compliments.
Another noteworthy item is the Glass Skin Collagen Mask, available for £5. Unlike typical sheet masks, this product is intended for longer wear, either for three hours or overnight. It offers a similar experience to the popular Biodance Bio-Collagen Real Deep Mask, which costs £12 for a set of four on Amazon, and is known for delivering plump, glowing skin by morning.
The collection also includes a serum, gel moisturiser, overnight peel mask, and gel toner pads. Each product features lightweight, non-greasy formulas infused with beneficial ingredients such as cica, niacinamide, and squalane.
Affordable Access to K-Beauty Trends
While it is unlikely that Primark’s offerings will completely match the quality of established K-beauty brands like Beauty of Joseon, Anua, or Tirtir, this new range presents an opportunity for consumers to experiment with trending skincare without financial strain.
Additionally, another K-beauty product gaining popularity in various circles is the Aestura Atobarrier365 Cream. Beauty editor Laura praised its effectiveness, stating, “my skin absolutely loved it – it felt brighter, fresher, and significantly healthier.” This cream has been positively reviewed by various public figures and is considered a strong contender in the competitive skincare market.
With this launch, Primark continues to adapt to changing consumer preferences, offering trendy solutions at budget-friendly prices. As K-beauty remains a dominant influence in skincare, the retailer’s new Glass Skin range is likely to attract both devoted fans and newcomers eager to explore the benefits of Korean skincare traditions.
