The Texas Ranchers, a coed Major League Pickleball (MLP) team based in Austin, Texas, has marked a significant year in 2025, achieving notable milestones that highlight its innovative approach to professional sports. Founded by Evan Floersch, the team has redefined traditional sports ownership by fostering a community of stakeholders instead of relying solely on private ownership. This strategy has attracted a distinguished group of investors, including hip-hop artist Lil Wayne, professional golfer Scottie Scheffler, and businesswoman Kendra Scott.
With pickleball emerging as a $2 billion market opportunity, Floersch, at just 26, has become a leading figure in the world of sports entrepreneurship. His vision has transformed the Texas Ranchers into more than just a team; it has become a brand that resonates within the community and beyond. In October 2023, Lil Wayne joined as a co-owner and investor, bringing his influence and fanbase to the sport.
Innovative Merchandise and New Programs
One of the standout achievements this year is the launch of the first official pickleball fan-gear collection by Lil Wayne, priced between $14 and $85. The collection aims to provide stylish options for fans of all ages, making it an attractive choice for holiday gifts. Lil Wayne expressed his commitment to creativity beyond music, stating, “I hope everyone sees the Wayne in this collection. And, I hope people in the pickleball community see the Ranchers in it, too.” His vision for the collection is to unify fans and players alike, enhancing the overall experience of the sport.
In addition to merchandise, the Texas Ranchers have implemented a minor league program to nurture local talent. This initiative encourages youth players in Austin to develop their skills and aspire to join professional ranks. The program aims to create a structured pathway for young athletes, ensuring they have the support needed to excel in pickleball.
Creating Buzz with Live Events and Celebrity Engagements
The Texas Ranchers have also made headlines with their engaging live events. On October 11, 2025, they hosted the inaugural “OTK Creator Smash Pickleball Invitational” in Austin, collaborating with the OTK Network, a dynamic media organization focused on online content. This event attracted a mix of content creators and pickleball enthusiasts, amplifying the sport’s visibility. Notable participants included popular streamers such as Asmongold and Sodapoppin, showcasing the growing intersection of sports and digital entertainment.
The Ranchers also introduced a new format called “RumbleBall,” a fast-paced version of pickleball designed to engage audiences and promote the sport in an exciting way. This initiative blends athleticism with entertainment, reflecting the evolving landscape of sports in the digital age.
As the Texas Ranchers continue to rank among the top teams in MLP, finishing the 2025 season as the sixth seed out of 22 teams, their approach is reshaping how audiences connect with pickleball. The combination of star power, community focus, and innovative programming is positioning the Ranchers as a trailblazer in the sport and setting a precedent for future franchises.
With their forward-thinking strategies, the Texas Ranchers are not only enhancing the pickleball experience in Austin but are also inspiring a new generation of players and fans worldwide. As they look ahead, the Ranchers remain committed to evolving the game and expanding their impact in the sports industry.
