As the festive season approaches, many in the UK are feeling the pressure to choose the perfect Christmas party outfit. Research from **Primark** indicates that **74%** of Brits scramble for outfits at the last minute, with **42%** admitting to experiencing fashion mishaps. This year, the retailer is stepping in to alleviate some of this stress by launching its innovative SLAY-TMs—temporary style stations designed to assist partygoers.
According to the study, nearly two-thirds of consumers have spent up to **£50** replacing forgotten items, while **35%** have encountered delays with online orders. The anxiety surrounding outfit selection is particularly pronounced among **31%** of respondents, a figure that rises to **44%** for those living in London. The demographic most affected seems to be individuals aged **25 to 34**, who are expected to attend five or more parties this holiday season.
SLAY-TMs Offer Last-Minute Fashion Solutions
To address these concerns, Primark has set up SLAY-TMs in **London**, **Birmingham**, and **Manchester** from **December 3 to 5, 2023**, operating between **10:00** and **17:00**. These ATM-style stations will provide free party essentials, including tights, accessories, makeup, and aftershave, aimed at ensuring that last-minute panics do not derail festive plans.
Should shoppers find that their needs are not met by the available items, each SLAY-TM will dispense **£10** Primark vouchers for redemption in nearby stores. This initiative is part of Primark’s commitment to making the Christmas season enjoyable rather than stressful.
Mary Lucas, **Trading Director for Womenswear** at Primark, emphasized the importance of looking and feeling confident during the holidays. She noted that **32%** of younger partygoers feel more pressured to impress at office Christmas parties than on dates. “Rushing from the desk to the dancefloor makes it easy to forget a festive essential. That’s why we’re launching Santa’s SLAY-TMs across the country,” she stated.
As the holiday season continues, the SLAY-TMs provide a creative solution to the common problem of last-minute outfit readiness. With the support of Primark, partygoers can focus more on celebrating and less on stressing over what to wear.
