Iovate, a prominent player in the nutritional supplement industry, has established a new advisory board comprising leading experts in nutrition and health. This initiative aims to enhance educational outreach regarding nutrition and supplement science, particularly for consumers and industry professionals alike.
The advisory board features a diverse range of specialists. Among them are Darren G. Candow, Ph.D., a professor at the University of Regina, and Douglas Kalman, Ph.D., a clinical associate professor at Nova Southeastern University. Other notable members include Susan Hewlings, Ph.D., senior vice president of scientific affairs at Radicle Science; Michael B. Schwartz, M.D., a board-certified internist; Abbie E. Smith-Ryan, Ph.D., a professor at UNC Chapel Hill; and William Wallace, Ph.D., director of product development at ProHealth Longevity. Each member brings extensive research backgrounds and a commitment to advancing nutrition science.
Raza Bashir, chief innovation officer at Iovate, emphasized the selection of advisory board members for their scientific credibility and shared passion for promoting nutrition education. He stated, “Iovate carefully selected Advisory Board members for their proven expertise, scientific credibility, and shared passion for advancing awareness of nutrition and supplement science.” Bashir highlighted the collaborative approach these experts bring, which aims to foster innovation and enhance clinical strategies across Iovate’s product lines, including Hydroxycut and MuscleTech.
Commitment to Nutritional Education
The advisory board’s primary focus will be on supporting educational initiatives related to performance nutrition. According to Bashir, their collaboration will facilitate open dialogue about the latest discoveries in nutrition science, ensuring that Iovate remains at the forefront of industry advancements. He noted, “Together, they bring strong research backgrounds and diverse perspectives to support educational initiatives, uphold scientific rigor, and support our evidence-based approach to product development.”
In conjunction with the formation of the advisory board, Iovate has launched a digital education series. This series will be accessible through its YouTube channel, LinkedIn account, and official website. The goal is to simplify scientific concepts for consumers, practitioners, and industry professionals. Bashir explained that the series will address themes prevalent in mainstream media and communities, enabling consumers to better understand their personal health and advocate for themselves throughout various life stages.
Bashir elaborated on the initiative, stating, “Through expert-led content, we’re making complex research more accessible while sharing insights from credible voices across the industry that promise to be engaging and relatable.” The advisory board will contribute to this project by ensuring the educational content reflects the latest scientific developments and maintains accuracy.
Iovate’s proactive approach to nutrition education, reinforced by its expert advisory board, marks a significant step in fostering a better-informed public. As the company continues to navigate the dynamic landscape of nutritional science, its commitment to transparency and education affirms its role as a leader in the supplement industry.
