Taste Test: Comparing M&S’s £3.90 Crisps with £1.50 Version

A recent taste test has unveiled a striking contrast between two crisp options from Marks & Spencer: the premium £3.90 Collection Extra Virgin Olive Oil crisps and the more economical £1.50 ready salted variety. This comparison aimed to determine whether the higher price tag of the Collection crisps is justified by their taste and quality.

Testing the Premium and Budget Options

The Collection Extra Virgin Olive Oil crisps, priced at £3.90 for a 125g packet, are marketed as a luxurious snack, made with high-quality potatoes, extra virgin olive oil, and Mediterranean sea salt. The product description highlights their delicate texture and rich flavor, which piqued the interest of many crisp enthusiasts. To provide a fair comparison, the ready salted crisps, which cost £1.50 for a 150g packet, were selected for their similar flavor profile.

The luxury crisps presented a challenge right from the start, as the packaging proved difficult to open. While the premium feel of the packaging was evident, it raised questions about practicality. Eventually, scissors were required to access the crisps. In contrast, the budget option was easier to open and felt more substantial, with less air in the packet.

Flavor and Texture: What’s the Verdict?

Upon tasting the Collection crisps first, the reviewer noted their unexpectedly light texture and delightful flavor. The distinct taste of the extra virgin olive oil was apparent in every bite, and the crisps were not overly greasy. With only three ingredients—potatoes, extra virgin olive oil, and salt—these crisps cater to those seeking to limit their intake of ultra-processed foods.

On the other hand, the cheaper ready salted crisps, while satisfying in their own right, lacked the desired crunch and had a noticeably more basic texture. The flavor was pleasantly salty without being overpowering, and the simplicity of the ingredient list—potatoes, sea salt, and sunflower/rapeseed oil—added to their appeal.

While the luxury crisps undeniably offered a richer taste experience, the budget option proved to be a worthy competitor. The preference ultimately leaned towards the £1.50 ready salted crisps, which deliver good flavor at a significantly lower price point.

In conclusion, the taste test revealed that while the Collection Extra Virgin Olive Oil crisps are a high-quality option suitable for special occasions, the ready salted crisps provide excellent value for everyday snacking. The exploration of Marks & Spencer’s Collection range may continue, as there is interest in trying other varieties. However, for those seeking a reliable and affordable crisp, the £1.50 option is likely to be the go-to choice.