A recent taste test compared the most expensive and cheapest crisps from Marks and Spencer, revealing a surprising winner. The retailer’s new range includes the Collection Extra Virgin Olive Oil crisps priced at £3.90 for a 125-gram bag, while the most affordable option, a regular salted variety, costs £1.50 for a 150-gram packet.
The taste test aimed to determine whether the significant price difference between these two products translated into a noticeable disparity in flavor and quality. The premium crisps are marketed as being crafted from high-quality ingredients, including extra virgin olive oil and salt sourced from the Alicante salt flats. Despite the elevated price, the question remained: do they justify their cost?
Packaging and Presentation
The packaging of the premium crisps certainly conveys a sense of luxury. However, opening the bag proved challenging, requiring scissors for assistance. In contrast, the cheaper option was straightforward to open. While the presentation of the higher-priced crisps may appeal to consumers looking for a premium experience, practical considerations like ease of access are also important.
Upon tasting the premium crisps, the lightness and delicate texture stood out. The flavor profile, enhanced by the distinct taste of extra virgin olive oil, provided a rich and satisfying snacking experience. With only three ingredients—potatoes, extra virgin olive oil, and salt—the product appeals to those seeking a less processed snack.
Flavor Comparison
The budget-friendly crisps, weighing in at 150 grams, felt more substantial at first glance. They contained less air than their pricier counterparts and were easier to open. Although they lacked the same crunch and texture, the flavor did not disappoint. With a straightforward mix of potatoes, sea salt, and sunflower or rapeseed oil, these crisps delivered a satisfying salty flavor without overwhelming the palate.
While the premium crisps undeniably offered a more luxurious taste experience, the cheaper version proved to be a viable alternative. The balance of saltiness in both products catered to different preferences, particularly for those who prioritize affordability.
The taste test revealed a clear preference for the £1.50 option, which offered an enjoyable flavor at a more accessible price point. As the taste tester expressed interest in exploring the other flavors in the Collection range, it is evident that while the premium crisps may be suitable for special occasions or impressing guests, the cheaper version remains a dependable choice for everyday snacking.
In conclusion, this comparison highlights the varying options available for crisp enthusiasts, illustrating that quality can come at different price points. Whether indulging in premium flavors or opting for budget-friendly alternatives, Marks and Spencer caters to a wide range of consumer preferences.
