Sony’s press conference at the Consumer Electronics Show (CES) 2026 will focus on electric vehicles, showcasing the latest developments from its joint venture with Honda, known as Sony Honda Mobility. On January 5, 2026, at 20:00 ET, the event will be streamed live from Las Vegas, marking a significant pivot from Sony’s traditional emphasis on consumer electronics and gaming.
What to Expect from the Afeela Presentation
The presentation will highlight the Afeela 1 electric vehicle, which has evolved since its initial reveal as the Vision-S at CES 2020. This year, attendees can expect to see a new concept model in addition to several pre-production versions of the Afeela 1, which will be displayed in various color options. The Afeela 1 is positioned with a starting price of $89,900, and the company aims to impress viewers with updates and innovations that have been in development over the years.
Despite the anticipation surrounding the Afeela 1, earlier responses have been mixed. Automotive expert Tim Stevens from Engadget noted that the vehicle “feels like a PlayStation 4 in the PS5 era,” critiquing its design and suggesting that it lacks the innovative flair expected from a new electric vehicle. As the event approaches, both fans and potential buyers are keen to see how Sony Honda Mobility addresses these concerns.
Innovative Features and Future Prospects
One of the standout features of the Afeela 1 is its integration with PlayStation, making it the first vehicle to offer PlayStation Remote Play. This allows passengers to stream PS4 or PS5 games directly from their consoles while inside the car, a feature that could significantly enhance the in-vehicle entertainment experience. This development builds on the streaming capabilities recently introduced with the PlayStation Portal.
In addition to the Afeela showcase, there is speculation that Sony may unveil new consumer electronics products at CES 2026, which would complement the automotive advancements being highlighted. The combination of these innovations could signal a broader vision for Sony’s future in both the automotive and tech sectors.
As CES 2026 unfolds, the industry will be closely watching how Sony Honda Mobility positions the Afeela brand and what new features are set to be revealed. With growing competition in the electric vehicle market, the effectiveness of this presentation could shape perceptions of both the Afeela 1 and Sony’s broader ambitions in the automotive space.
For those interested in tuning in, the live stream will be available via the official Afeela YouTube channel, allowing global audiences to participate in this pivotal moment for Sony Honda Mobility.
