The iconic fast food chain, Leon, has officially entered administration and closed seven locations in the UK. This move comes as the company faces significant financial challenges and restructures its operations. Known for its halloumi burgers and waffle fries, Leon has been a staple in the fast-casual dining scene, boasting a total of 57 branches across the country.
Leon’s difficulties have intensified over the years, leading to a need for substantial restructuring. Despite having a loyal customer base, the restaurant chain has struggled to achieve profitability. Earlier in October 2025, Leon’s co-founder repurchased the business from Asda, a transition that has not alleviated the financial pressures.
Details of the Closures and Financial Challenges
As part of its restructuring efforts, Leon plans to close around 20 restaurants, which will result in the loss of approximately 200 jobs. The closures announced include locations in major cities, predominantly in London. The specific sites that are now permanently closed include:
– LEON – Tongham, Surrey
– LEON – Notting Hill Gate, London
– LEON ASDA – Milton Keynes
– LEON – Westfield London, Shepherd’s Bush
– LEON – George Street, Richmond upon Thames, London
– LEON Chancery Lane – High Holborn, central London
– LEON – Cheapside, London
According to CEO John Vincent, the company has been incurring losses of about £10 million annually. He explained that of every pound received from customers, approximately 36p is allocated to government taxes, leaving only 2p for the business. This stark reality highlights the financial strain many in the sector are experiencing.
Vincent emphasized that the primary goal is to close the underperforming locations. While some leases will be taken over by alternative brands, the company will negotiate with landlords to terminate rental obligations at others. He noted that Asda’s shift in focus had left Leon feeling out of place within their strategy.
Future Plans and Employee Support
Despite the closures, Leon is committed to supporting its employees. The company plans to redeploy staff to remaining open branches, with a workforce of approximately 1,000 currently on payroll. For those unable to be reassigned, Leon has partnered with Pret A Manger to facilitate job applications for affected employees.
Vincent remains optimistic about the future, stating, “We will rebuild Leon on its core values and I hope to be providing jobs to many more people once we have returned to profitability and can continue to grow again.”
The chain’s attempt to navigate these turbulent times reflects the broader challenges many fast-casual dining establishments are facing in a changing economic landscape. As Leon moves forward, its ability to adapt and find a sustainable path will be closely monitored by industry observers and loyal patrons alike.
