The most searched name on Google in the UK for 2025 was revealed to be Charlie Kirk, a notable right-wing political activist and founder of Turning Point USA. This surge in interest follows the tragic circumstances surrounding his death on September 10, 2025, when he was shot while addressing an audience at Utah Valley University in Orem, Utah. Kirk was 31 years old at the time of his death and had become a prominent figure within the MAGA movement.
During the event, which attracted approximately 3,000 attendees, Kirk was fatally struck by a single gunshot to the neck, fired from a nearby rooftop. Despite being rushed to a local hospital, he succumbed to his injuries shortly thereafter. Following the incident, local law enforcement initiated a significant manhunt that concluded the next day when Tyler James Robinson, 22, surrendered to the sheriff’s office.
Search Trends Reflect Public Interest
The intense public interest in Kirk’s death contributed to his status as the most viewed biography on Wikipedia globally. The findings, reported by The Daily Mail, highlight how tragic events can significantly influence search trends.
Following Kirk in the search rankings was the legendary musician Ozzy Osbourne, who passed away in July 2025 at the age of 76 after a long battle with Parkinson’s disease. Osbourne’s legacy as the frontman of Black Sabbath continues to resonate with fans, contributing to his high search volume.
In third place was Ed Gein, a notorious American serial killer whose gruesome crimes were recently revisited in the popular Netflix drama Monster. This renewed focus on Gein’s life and crimes has sparked renewed interest in his dark history.
The fourth most searched topic was the series Adolescence, another hit from Netflix that addresses issues of misogyny and violence towards women and girls. The show’s popularity reflects ongoing societal discussions around these critical themes.
Completing the top five was the search term “snow warning,” which indicates an increased public interest in weather alerts during the winter months.
Additional Searches Highlight Cultural Interests
Other notable searches included sporting events, with terms such as “India Vs England” and “Ricky Hatton,” a retired British professional boxer, also making the list. Football player Diogo Jota and the “Club World Cup” were among the other prominent searches, demonstrating the diverse interests of the public.
This annual summary of search trends serves as a fascinating reflection of societal interests and the impact of current events on public consciousness. As the data from 2025 illustrates, significant incidents can not only dominate headlines but also significantly shape online engagement and discourse.
