Children in Britain are experiencing a significant boost in their pocket money in 2025, according to data from the financial app GoHenry. On average, youngsters are now receiving £10.73 per week, marking an increase of approximately 8% from the £9.92 they typically earned in 2024. This rise comes amid a broader economic landscape where the Consumer Prices Index (CPI) inflation rate decreased to 3.2% in November from 3.6% in October, as reported by the Office for National Statistics.
While the overall increase in pocket money is notable, the trends vary by gender and region. Girls are earning slightly more than boys, with average weekly figures of £10.81 compared to £10.63 for boys. However, not all regions saw an upward trend. In London, children’s average weekly pocket money dropped from £12.80 in 2024 to £10.31 this year. Conversely, children in the wider South East experienced a boost from £9.87 to £14.30.
Analysis of Pocket Money Trends
The data, based on thousands of accounts between January 1 and November 1, 2025, reveals that children are increasingly learning the value of work and responsibility. The highest-paying task reported was looking after plants, yielding an average reward of £1.91. Other top tasks included being good at £1.46 and practicing music at £1.44. Tidying bedrooms, although not as lucrative, was the most frequent task undertaken, with an average earning of £1.12.
Children are not only spending their earnings but also saving them. According to GoHenry’s findings, the most common expenditures were at food stores and supermarkets. Many children are saving for holidays, with electronics and birthdays also being popular savings goals. In terms of parental contributions to GoHenry Junior ISAs, girls received an average of £27.85 monthly, slightly less than boys, who averaged £28.56.
Regional Variations and Contributions
The research highlights disparities in contributions to Junior ISAs across different regions. For instance, families in the South East contributed an impressive average of £39 per month, while those in Wales contributed significantly less, at £20.67 monthly.
Furthermore, GoHenry’s young savers collectively made a commendable contribution of £88,000 in microdonations to the NSPCC between January and November 2025. Louise Hill, founder of GoHenry, expressed her enthusiasm for the findings, stating, “It’s fantastic to see kids not just getting a pocket money boost, but also discovering the real value of earning, saving and giving back – with a strong sense of caring for themselves and others shining through this year.”
The data provides insight into how children are adapting their financial habits, and it emphasizes the importance of instilling responsible practices early in life. As these trends evolve, they may shape future generations’ attitudes towards money management and community involvement.
