Zoopla’s recent review of the property market has revealed that Sunderland has emerged as the fastest-moving location for home sales in 2025, with houses selling in an average of just 23 days. This brisk pace, while impressive, still lags behind the speed of sales in Scotland, where several regions have recorded an average sale time of merely 13 days.
The data released by Zoopla highlights a significant trend in home-buying preferences this year, as the market appears to be shifting towards more affordable options. In Sunderland, the average property price stood at £180,744, considerably lower than the UK average of £270,300, representing a notable savings of £89,556. This affordability is attracting both first-time buyers and those looking to relocate from pricier areas.
Scotland Dominates Speedy Sales
While Sunderland takes the crown for England and Wales, Scotland’s property market has been particularly vibrant. Regions such as Falkirk, West Dunbartonshire, North Lanarkshire, and East Ayrshire have all recorded an average sale time of just 13 days. This surge in activity reflects a broader Scottish property renaissance, as these areas continue to attract interest from prospective buyers.
The top searched features among potential homeowners have also evolved. According to Zoopla, terms like “garage,” “annexe,” “acres,” and “pool” have gained significant traction, indicating a desire for more space and outdoor amenities. Rural living is increasingly appealing, as buyers look for properties that offer both comfort and access to nature.
Exploring Sunderland’s Appeal
Sunderland, affectionately dubbed the “Queen of the North,” offers more than just affordable housing. The city is gaining recognition for its vibrant culinary scene. Local establishments like Propa, co-owned by chef Si King of The Hairy Bikers fame, are redefining the local food narrative, serving pies that have received rave reviews. The Good Food Guide has also highlighted Sunderland’s seafood offerings, showcasing the region’s rich culinary heritage.
In addition to its gastronomic delights, Sunderland boasts a rich cultural history. The National Glass Centre, located by the River Wear, provides a glimpse into the city’s historical glassmaking industry, allowing visitors to witness artisans at work. The city is also home to St Peter’s, an Anglo-Saxon monastery where the Venerable Bede penned significant historical texts, earning him the title of “The Father of English History.”
Outdoor enthusiasts will find plenty to enjoy in Sunderland, which offers numerous parks and coastal trails. Herrington Country Park features walking and cycling paths, while the nearby Northumberland coastline is celebrated for its stunning beaches, with twelve locations recently awarded an “excellent” rating by the Environment Agency.
As 2025 draws to a close, Sunderland’s property market exemplifies a growing trend towards more affordable housing amid rising prices elsewhere in the UK. With its appealing lifestyle and quick property sales, Sunderland is poised to remain a key player in the evolving landscape of the real estate market.
