URGENT UPDATE: Shoppers in Melbourne are braving massive queues for Boxing Day sales as Australians are set to spend an astonishing $3.1 billion on bargains from December 26 to 28, 2025. Video footage from the DFO outlet shows chaotic scenes with thousands lining up outside, eager to snag deals amid a bustling shopping frenzy.
The atmosphere is electric yet chaotic, with shoppers reporting intense queues that stretch around the block. “Came for the Boxing Day sales… stayed for the queues,” one post on social media stated, reflecting the experience of many. The accompanying video also highlights the crowded food court, where shoppers sought a brief escape from the lines.
While many are excited about the discounts, reactions on social media are mixed. Some criticize those waiting in line, questioning the value of shopping in person when online options are available. One user remarked, “Just surrender to the crowd and let it take you,” while another asked, “What could you possibly only get at DFO that you can’t just buy online?”
Despite the criticisms, others defend the decision to shop, emphasizing that it’s a personal choice. “They’re just minding their own business trying to find a bargain,” one commenter noted.
However, as shoppers rush to secure their deals, experts warn of a rising tide of scams targeting consumers during this busy shopping period. Research from the Australian Banking Association indicates that Australians have lost approximately $40 million to buying and selling scams over the past year, with nearly two-thirds of consumers experiencing some form of shopping fraud.
Fake order confirmations are among the most common scams, where victims receive notifications for orders they never placed. Authorities urge shoppers to remain vigilant, especially with the rise of social media scams where sellers vanish after payment.
Simon Birmingham, CEO of the Australian Banking Association, cautioned, “Double-check you’re purchasing from a legitimate website and watch out for text messages about missed deliveries.” He emphasized that scammers are evolving their tactics, using artificial intelligence to mimic legitimate businesses, increasing the risk of fraud during the holiday shopping season.
With over seven million Australians expected to participate in the Boxing Day sales, consumers are encouraged to stay alert and prioritize their safety while hunting for bargains.
As the sales continue throughout the weekend, the question remains: will the discounts live up to the hype? Shoppers are advised to approach their purchases wisely, ensuring they are not only getting good deals but also protecting themselves against potential scams.
Stay tuned for further updates as the Boxing Day sales unfold, and keep an eye out for the best bargains while remaining vigilant against fraud.
