JUST ANNOUNCED: Asda has unveiled its new Giant Pig In Blanket, a must-have for Christmas dinner this year, available for only £4.18. This 500g festive treat is now on shelves and promises to satisfy traditional tastes during the holiday season.
The Giant Pig In Blanket, part of Asda’s ‘Exceptional’ range, features prime British pork wrapped in dry-cured oak-smoked streaky bacon, expertly blended with traditional herbs and spices. Early reviews from the Manchester Evening News emphasize that this isn’t just another gimmicky product. It’s described as succulent and flavorful, ensuring there’s “plenty of it to go around” when served in sausage discs.
Why does this matter right now? With Christmas just weeks away, families are seeking affordable and quality options for their holiday meals. Asda is being recognized as the best value traditional supermarket for both premium and budget baskets this Christmas, according to recent price surveys conducted by The Grocer magazine. These surveys, dated December 5 and 12, show Asda’s budget festive basket is 3.4% cheaper than Tesco, 11.6% cheaper than Sainsbury’s, and 10.3% cheaper than Morrisons.
Asda has launched over 200 new festive products this year and secured second place in the esteemed Good Housekeeping Christmas taste test, achieving multiple awards for first- and second-place products. This reinforces Asda’s commitment to providing great value while catering to family needs during the holiday season.
Rachel Eyre, Asda’s SVP Chief Customer Officer, stated,
“We know Christmas is a special time for families, but it can also put a huge strain on household budgets. Across our ranges, The Grocer’s results show that Asda is helping to ease this burden by offering customers great choice, quality, and value.”
As the festive season approaches, Asda is also providing a Christmas dinner in a box, making meal planning simpler for busy families. The retailer’s focus on high-quality ingredients at competitive prices is drawing attention and making it a top choice for holiday shoppers.
With the Giant Pig In Blanket now available, Asda’s offerings are set to delight customers looking for delicious, traditional options this Christmas. Stay tuned for more updates on festive products and promotions as the holiday approaches.
