A remarkable story of entrepreneurship is unfolding as Michael Satterly, an 18-year-old, reportedly earns $300,000 per month from his innovative e-commerce venture, Cruise Cup. This success stems from a viral video he posted earlier this year, showcasing a unique 3D-printed can holder, which caught the attention of millions.
In the viral clip, Satterly is seen drinking a can of Dr Pepper while utilizing what he calls a “tactical reloading can holder.” As he finishes one drink, another can appears in the frame. He places the holder over the new can, and viewers are captivated by the swift transition. The video has amassed over 50 million views on Instagram, sparking widespread curiosity about the product and its functionality.
When asked about the video’s success, Satterly attributed it to its novelty. “I think the reason is that people have never seen anything like it before,” he told Business Insider. Viewer engagement is evident, with thousands of comments expressing astonishment at how quickly he appears to consume the drink. However, Satterly later clarified that the drinking portion was staged; he had already finished the soda before filming that segment.
The viral nature of the video has significantly propelled the growth of Cruise Cup. In just November 2025, Satterly’s sales reached an impressive $300,000, a figure confirmed by Business Insider through a review of his Shopify dashboard. This rapid financial success is a culmination of Satterly’s long-standing entrepreneurial spirit, which began at the age of ten when he offered to mow lawns for neighbors.
Satterly’s journey into the world of 3D printing started with a product designed to repel sand, leading him to establish Solefully, a company that produces clogs using the same technology. All of his products, including the popular can holder, are manufactured via 3D printing.
Managing production has proven challenging as demand for his products skyrocketed. “When you print a larger item, it can take up to ten hours. So if you have ten orders, that’s a hundred hours of printing,” he explained. Initially, Satterly could fulfill orders for Solefully with around fifty printers. However, following the surge in popularity of Cruise Cup, his operations expanded rapidly. “I would buy batches of thirty printers and still couldn’t keep up with demand,” he noted.
Satterly’s remarkable achievements highlight not only the power of social media in shaping modern entrepreneurship but also the potential of innovative product design in capturing consumer interest. His story serves as an inspiration for aspiring young entrepreneurs around the world.
